Email marketing is still very much alive and kicking. Every now and again, someone will come out and declare it “dead”, citing the recent EU-wide clampdown on privacy and data collection (GDPR). B...

In a market of intense competition like digital marketing, agencies need to be open to solutions that can extend their existing services and provide greater value to their clients. White label email ...

Pricing is key to the success of your agency. Get it right and not only will you attract clients, you’ll retain and even be able to upsell to them. When it comes to setting prices for your email ma...

It’s only worth offering email marketing as a service if it brings mutual benefits for you and your clients. On a basic level, you need to ensure that it’s going to boost your agency’s revenue ...

If you’re going to offer email marketing as a service, make it worth your while. White label email marketing enables you to provide a premium service, for a premium price, at a cost that can be eas...

When agencies are looking for an email marketing service provider (ESP), it can be extremely difficult to find one that ticks all the boxes. You may find one where the price is right, but they can't ...

We've been working away on an update in the last few months that largely focuses on making it easier to setup custom sending and custom click tracking domains. This project gave us an opportun...

There's been a lot of buzz around the marketing world in the last few years about how email will be overtaken by other forms of media or communication. We have to agree to disagree - even to this d...

When we're talking to people about our email marketing solution we regularly get asked what makes Instiller different to other ESPs and whilst it's difficult to be different purely on a features bas...