Code your own
Expert coders that are HTML savvy can upload their own designs no problem and we'll still run automatic tests on all markup, links, images and content.
With some minor markup changes you can even make your own designs compatible with our drag and drop editor!
Custom sending domains
Custom sending domains are perfect for helping to keep your brand on-point and are a key component of building good sender reputation.
Agencies can create an unlimited number of custom sending domains with just a few simple DNS records. We monitor all domains continually and let you know if you've ever got a broken setup.
Personalisation & dynamic content
Designs can be personalised easily using basic merge tags. There's also handy ways to set fallback values when there are gaps in your data and merge tags can format things like dates and capitalisation.
Take personalisation to next level using our Template Language to create advanced coding for looping through sets of data, such as shopping baskets, and placing conditional content.
User profile & custom fields
Records are stored uniquely based on email address and duplicate records are automatically stripped out for you.
Add first name, last name, address details and and whole range of other personal data plus there are 30 custom fields available to store any other type of related info required.
Segmentation
Build simple rules based on data stored within user profile and custom fields that match subscribers and allow you to easily create and update Lists.
Segmentation profiles can optionally be saved and re-used use so that you can quickly and easily refresh Lists as new subscriber records are created or updated.
Behavioural targeting
Analyse how subscribers engage with the campaigns you send and use those powerful insights to boost response rates through targeted emails and triggered automations.
Engagement tracking is automatic and it' s easy to setup triggered emails based on things like a link click, form submission or an API request.
Suppression
Subscribers can set their own individual preferences for the emails they want to receive or alternatively you can define what happens automatically when people click unsubscribe.
Suppressions for your existing ESP can be imported easily and there's an auto-cleansing feature that automatically suppresses people that make a complaint and email addresses that continually bounce.
Preference centres
Create branded sign-up, update and opt-out forms without the need for any coding.
Choose what fields to display on each for and set options for people to set their own preferences. Forms can be embedded in websites, display in a lightbox and every but of activity is tracked and displayed in filterable reports.
Code your own
Take complete control of how your form looks by coding your own HTML and CSS.
All that's required to make custom coded forms compatible is to ensure inputs are named correctly and then addition of some simple validation markup and for triggering a workflow when the form is submitted.
Automation
Capturing data is one thing but what happens after pressing submit is where the potential lies.
Linking a workflow that gets triggered on submit enables automated follow-up actions for things like trial requests, download requests, event registration, checkout, booking reservations and more...
Integrate with other apps
Existing websites and other forms applications can still efficiently send data directly into Instiller with some very minor integration setup.
Developers can integrate using the API and if you have other favourite form builder apps, like JotForm, that you're currently using then that's no problem because most form builder apps allow for posting form data to external scripts or applications.
Seamless integration with other apps
Developers can create custom integrations using our API and you can easily connect to a stack of other apps straight out of the box.