Acceptable use policy
As an established email service provider that delivers billions of emails each year, we take email legislation, permission and best practice very seriously.
Preventing Spam related abuse is a very important part of what we do and as a result we require all users of Instiller to follow our acceptable use policy. Those that violate any part of this policy run the risk of having their account suspended or terminated.
Continual monitoring is in place on all of the IP addresses within our network ranges and in addition we monitor FBL complaint rates, soft bounces and hard bounces to ensure that our solution is not responsible for Spam related abuse.
Explicit permission to send emails to an inbox is what is ultimately required and examples of how permission can be granted, but not limited to, are opt-in through website registration or checkout, giving you permission in person, as part of a survey or during a telephone conversation or giving you their business card.
Permission is required for all email addresses and if the source or opt-in preference of the data is in question then it should be regarded as unacceptable for use within Instiller.
Our solution must never be used to harass individuals, send offensive messages or promote anything illegal and all users of Instiller must operate within applicable email laws.
Regardless of email legislation, we do not allow the use of purchased, loaned, rented or third-party provider B2C lists. These kind of lists are basically Spam by another name so do not attempt to import them into Instiller.
In our experience there are certain types of content that people do not want and as a result generate higher complaint rates. Therefore, we do not allow email content of these types to be sent through Instiller:
- 3rd party opt-in email campaigns for consumers
- Bankruptcy, debt repair or debt consolidation
- List rental services
- Stocks and shares trading
- Personal credit, loans and mortgages
- Affiliate or multi-level marketing
- Adult personal services
Everything is urgent but that is never a reason to overlook best practice. Not taking the time to implement the best practice approach will more than likely end up with you and your clients being labelled as senders of Spam.
- DKIM and SPF are mandatory. Never send emails that aren’t using these two email authentication standards.
- Ensure Feedback Loop (FBL) Complaints are being processed.
- Use custom sending and click domains for each client.
- Remove old and unresponsive email address from lists. If a user doesn’t open any email you’ve sent them for 9 months then take them off the list.
- Agencies have a responsibility to ensure that client data has been cleansed. Never take them on their word that the data is current and clean – educate clients on all email marketing best practices and the importance of keeping lists clean.
There are automated software checks within Instiller that report on identifiable issues but all users of Instiller must take full responsibility for implementing best practice methods in the correct manner.
If you believe you have received unsolicited email sent through an Instiller solution or you have any questions about our acceptable use policy please email firstname.lastname@example.org.