In October 2023, Google and Yahoo announced new requirements for email delivery that will come into effect in February 2024. The new requirements will mean that for anyone sending more than 5,000 ...

For marketers, email continues to be one of the most effective ways to communicate with your audiences. In the UK alone, the approximate return for every pound spent on email marketing is £38.33. Em...

With a higher ROI than most other marketing channels, the enduring value of email marketing is self-evident. Yet, in an age where around 333.2 billion emails are sent daily, it’s never been more di...

With a Royal Mail report recently revealing that 47% of UK consumers make purchases as a direct consequence of the marketing emails in their inboxes, it’s never been more important to make sure tha...

According to the Direct Marketing Association (DMA), email marketing provides an average 42:1 return on investment (ROI) here in the UK. It’s hardly surprising, then, that email marketing continues...

At the 2023 WWDC, Apple announced the upcoming release of iOS 17, iPadOS 17 and macOS Sonoma. These operating system updates include a range of security and privacy updates. There are some implica...

An email marketing customer journey is arguably the most critical aspect of your campaign. If you understand the importance of this journey - and how to create an effective one - your emails will gen...

For business owners, anything that improves workflow or boosts customer engagement is worth its weight in gold. And something that does both of those things? That’s a must-have. That’s just what ...

Have you ever wondered when is the best time to send email campaigns? Well, if you have, you’re on the right track. It turns out that timing does matter. Getting it right can make your outreach wil...