Attention is the new gold.  But as with the shiny yellow metal, it can be hard to get. You need to know what you’re doing.  That’s where this post helps. We explore top lead magne...

When creating emails for your marketing campaign, you may be wondering if it’s worth adding in a call to action (CTA). Should you put one in your emails - if so, where should you put it? What makes...

Do you want to take your email marketing to the next level? Of course you do - who wouldn’t? Today’s topic can help you do just that, and it’s an interesting one. We’ll be discussing dynamic ...

To create powerful email marketing campaigns, you need to utilise all of the tools available. Today, we’re looking at something called multivariate testing email. Don’t worry if you’ve never he...

Email marketers have lots of things to be wary of when creating campaigns. One thing that’s particularly problematic is a honeypot email. This is a type of email address that may end up on your mai...

Marketing emails have become increasingly important for businesses in the digital age. With more and more customers engaging with companies online, having an effective email strategy is essential to ...

For businesses looking to create successful email campaigns, it is essential to understand the importance of a List-Unsubscribe Header. An unsubscribe header can help ensure compliance with data prot...

Maintenance of your email data is something that shouldn't be an afterthought when it comes to your newsletters and mailing lists.  Email data cleaning is an integral part of ensuring that yo...

What is GDPR? GDPR, or General Data Protection Regulation, is a regulation declared in EU law that surrounds the areas of data protection and privacy. The GDPR is an essential component of EU ...