There are many things that’ll impact the success (or failure) of your email marketing campaigns. Having catchy, to-the-point subject lines, concise and clear copy, and providing value to the reader...

A successful email marketing campaign can help your business in many different ways. For example, it can improve conversion rates and boost sales while also helping strengthen the relationship you ha...

It’s not easy putting together an email marketing campaign. In all likelihood, creating the right one for your business took a considerable amount of time and effort — not to mention money. In th...

Email churn is a metric you might have encountered occasionally in your industry. But do you know what it means?  Well, if you don’t, you’re in luck. This post explains what it is, what c...

Like Chinese water torture, drip marketing campaigns are most effective over long periods. You might not notice anything at first, but eventually, they work.  This article introduces you to d...

In the past few months, AI language tools have taken the world by storm. The likes of ChatGPT, launched in November last year, and Google Bard, launched this March, have been used by everyone. From U...

Similarly to how you practise good hygiene for your mind and body, you should also do so at your job and with your email contact list in particular. It’s wise to make it part of your regular routin...

Imagine if your business signed up for an email service and immediately began sending thousands of emails out; it would probably look suspicious to the service provider and you might immediately be f...

Email marketing is one of the most effective ways for businesses to grow and get in touch with all of their clients, customers, and potential leads. It’s a way for businesses to connect directly wi...