Nurture sequences, when used to their full potential, are great for increasing customer retention and also making life easier for email marketers. But it is very easy to make mistakes when creating n...

In order to determine how valuable transactional emails are, we first must define exactly what they are. Some would say that transactional emails simply refer to emails that are sent after a monetary ...

So we've been hearing a lot of talk about the 'death' of email marketing - and quite frankly - we're getting a little tired of it. Sure, email has been around longer than any other type of digital ...

Working in the email marketing domain, I know just how much effort goes in to crafting the perfect email. You've thought about your brand, attractive images, tempting offers and the right message to g...

I probably don't have to tell you how irritating it is to receive an email that doesn't display properly. In fact, you're not alone. Over 70% of people will immediately delete an email if it doe...

In a world full of agencies, you probably do all that you physically can to stand apart from the crowd. But with fresh marketing meat popping up everyday, offering the same services as you - what can ...

It's still quite common for senders to hold onto the false expectation that when a user no longer wants to receive email they will always click the opt-out link. From the perspective of a users flood...

The most popular feature request we've had in the last year has been for the ability to preview an import and map the columns when importing users into a List. Well the wait is over and our latest up...

Email marketers are spoilt for choice when it comes to the vast array of great email marketing solutions on offer today. You may be familiar with the likes of Campaign Monitor, dotMailer and Active ...