How to make my agency stand out with email marketing

In a world full of agencies, you probably do all that you physically can to stand apart from the crowd. But with fresh marketing meat popping up everyday, offering the same services as you – what can you do differently?

Email marketing, that’s what.

They come to you because they trust your expertise, right? So by providing them with an incredible email marketing solution, you’ll stand apart as an expert in the industry, and one that offers more benefits than most.

So where do I start?

Follow these 3 simple steps and start selling email marketing as your brand new service, to stand apart from the crowd…

Step 1: Find the best software for your agency

Before you do anything, you need to make sure that what you’re offering to your clients is the best it can be. Since you probably don’t have the time to build email software for yourself, you need to find a white label solution that works for you. Your platform should tick all the boxes and that includes managing all of your clients in one place.

You need to find a platform that offers features such as various email templates, real-time editing (incase you need a quick fix) campaign planning, reporting, tracking, split testing, the ability to offer social sharing, contact management, and plenty of storage. It’s also a good idea to find a platform that offers integration with other tools including CRM and web analytic tools.

With so many email marketing solutions today, it can be hard to find one that offers all features as one standard price. Many companies make you pay more for add on’s and this is not ideal – as you don’t know what tools your clients may need — making it hard for you to give a clear cut price.

So that’s why we’ve built Instiller — a formidable email marketing solution that is tailored specifically for agencies. We offer everything you could possibly need, for one monthly cost — so when you sell email marketing services to your clients, you can be clear in what you are offering them.

Action points:

  • Find email marketing software that works for you
  • Choose an ESP that offers a full range of features, at a standard price
  • Check out Instiller!

Step 2: Choose your price

The great thing about a white label solution is that you’re free to charge your clients whatever you like. This means you can make a profit, while providing clients with a great service. Take a look at your chosen software and bullet point what you’re offering and how that can benefit the customer. This will help you work out a fair price for your clients.

People tend to split their pricing up depending on the features that the client wants to use. Typical features include template design, creative amendments, email delivery and the size of their database, reports and campaigns, a/b testing and tracking.

What you need to do is to do is work out a price that works for your business and is attractive enough to convince your client. If you’re just starting out with your email marketing service then offering a free taster to your current clients is a great place to start — once they’ve had a taster of how great your product is, they’ll sign up for more and are likely to give you a glowing review, so you can convince others!

Action points:

  • Get to grips with what you’re offering
  • Think about splitting price up into packages
  • Offer a taster to a few current clients and ask for feedback

Step 3: Show them the benefits

So you may have listed all the features of your email marketing solution, but that’s not going to get you anywhere, unless you tell them how it can help them. There’s plenty of marketing channels available today, but email marketing still stands tall as having the biggest return on investment. In fact, studies show that 66% of consumers have made a purchase online as a result of an email marketing message. These are the kind of stats that you need to be relaying to your clients.

If they’re a current client, then you already have a head start on how to market their brand. Email marketing is the next step to take and you can show them how it will significantly free up time, that could be spent on other parts of the business. Talk about how you can send out highly targeted, personalised marketing messages that will nurture their customer relationships over time and keep them coming back for more.

Tracking and reporting is another thing that you clients will undoubtedly want to know about. A decent email marketing software will let you track open and click through rates, the various devices that people use to view the email and Geo location to find out where the users are from. If you’ve got this data collated in one place, you can then send it on to your client so they can see how you are transforming their business.

Split testing is again a great benefit for you and the client, as it’s a way to test various emails, including which subject line gets a higher open rate. That way, you’ll get the highest response possible for your clients marketing campaign.

Action points:

  • Find out what your clients want and show them your solutions
  • Research email marketing stats to back up your benefits
  • Put all of these points together into a proposal


Providing email marketing for your clients is a great way to rise above the crowd. And if you’re looking for an easy-to-use platform that offers all the features you could possibly need, while looking amazing — you’ve come to the right place. No matter what size your agency may be, all of our features come at a standard price.

Still not convinced? Try Instiller for free!

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