The email marketing landscape is constantly changing and in order to stay ahead of the curve, it's important to know what trends will be big in 2022. In this blog post, we've picked out some of t...

Firstly, we want to say a big thank you to the entire Instiller community for choosing to use our email marketing service - you guys are a brilliant bunch of email marketers that help us to build a b...

Once retailers have taken all of their Christmas decorations down they will no doubt get straight into dressing their shops for Valentine's Day with everything that is pink and red, fro...

As with any other type of marketing campaign, with email marketing, you will have to define your goals to gauge the success of your campaigns and tweak them where necessary. Some of these goals you m...

If your business is looking to increase sales and brand awareness, and you are not currently running an email marketing campaign, it is something that you need to research. 2020 saw over 4 billion act...

When it comes to choosing the different marketing techniques for your business, one of the most popular and most effective is email marketing. There are many ways that you can market your business...

Everyone loves a countdown! Once we put a time limit on something, we increase the excitement. A ticking clock means there’s going to be a scramble, and some one could miss out: in one word, drama. ...

Legend has it that car maker Henry Ford permitted his customers ‘any colour, so long as it’s black’. It might seem ludicrous to us now that customers would be presented with such a limited choic...

Temptation is the secret of successful email marketing. If you want to increase your email engagement rates, you need to be as enticing as possible. Think of your email as a gift - the contents have ...