Link Customisation

All links are replaced with coded links, based on the tracking domain specified in the related Email Profile, and tracked when emails are sent.

Common examples of when it's useful to disable tracking are:

• Link goes to a 3rd party website
• Website doesn't support web metrics tracking such as Google Analytics 'utm' parameters
• A website address is displayed as text and used as a link. Looks like a 'false' redirect

To disable tracking on any link, add the tracking-mode attribute with a value of off:

<a href="http://example.com" tracking-mode="off">Click but don't track</a>

When links are inserted into Templates through data stored in Custom Fields or Array Data it may be necessary to set an additional attribute on each to ensure that clicks on those links are tracked correctly.

Links created using this method can vary on a per User basis and because of that, this is the only method that will ensure every link is tracked and examples of why this approach may be needed are:

• Merged links are unique for every User
• Multiple links within an email are created using a foreach
• Shopping basket rows are created using data passed from another source
• Abandoned basket product links
• Flight itinerary legs
• Hotel booking rooms confirmation

Here's an example of using dynamic link tracking using data stored in Custom Field #1 and assigned within a loop. Add the tracking-mode attribute with a value of dynamic to each link:

{?foreach from=$json.contacts_data_1 key='key' item='product'?}                                        

    <a href="{?$product.itemURL?}" tracking-mode="dynamic">View Product</a>

{?/foreach?}

Using this attribute to turn Web Metrics tracking "off" also disables conversion tracking for clicks on the related link.

When Web Metrics (such as Google Analytics) link tagging is turned on, the application will automatically append tracking parameters to all URLs in the Template. If you include links to websites that you are not tracking with a Web Metrics solution then tracking parameters will not serve any purpose on these links.

To disable web metrics on any link, add the web-metrics attribute with a value of off:

<a href="http://example.com" web-metrics="off">Click here</a>

Tag Users as they click links within the emails they receive. Tags are free-format so you can store whatever fits your tracking requirements and you can also use the information to segment Lists for future targeting.

To enable tracking, add a User Tag attribute to any anchor tag within the HTML of an Email Template. When you need to track multiple tags use a comma to separate each value e.g. Holidays,Portugal,Villa

To tag a User on link Click, include a user-tags attribute.

<a href="http://example.com/holidays" user-tags="holiday">Tag User with "holiday"</a>

Trigger a Workflow for a User clicking a link. Workflows are a collection of decision based actions that are automatically triggered over a period of time.

To trigger a Workflow for the User clicking a link, include an workflow attribute with the value set as the API Identifier of the Workflow you'd like to trigger:

<a href="http://example.com" workflow="WORKFLOW_API_ID">Click here</a>

To use a custom email template as your Double Opt-in confirmation, ensure that there is an Email Address Confirmation/Double Opt-in link within the content. You can add this via the Link Properties dialog in the Email Designer or by adding the Double Opt-in Merge Tag tag to your template:

<a href="{?$double_optin_link?}" style="">Confirm Email Address</a>

Add friendly and more meaningful Campaign Report labels to links so you can easily determine what Users are clicking without having to lookup URLs.

To add a Campaign Report label to any link, include a link-description attribute.

<a href="http://example.com" link-description="link label">Click here</a>

To check you've used the correct coding to assign actions to links, go to the "Link Customisation" panel on the "Tracking" page when viewing an Email Template.

The report displays details of any coding that's been added to links so you can easily check that things are as they should be.

If any critical errors are found they'll also be displayed on the "Validation" page.