Abandoned Baskets

Ecommerce services (such as Magento, Shopify, PrestaShop etc.) use a database to store the items people put in their basket. When people quit the website or their browser session hits timeout it's at that point a basket is deemed abandoned.

Sending out emails to people that remind them of what's in their basket will help to drive sales and it also presents an opportunity to offer discount codes to encourage people to go ahead and purchase.

Coding

Implementing this type of trigger will require coding in your ecommerce service. You will need a way of detecting when a session has been dropped whilst there are items in the basket.

When that happens the basket contents could then be packaged up into a JSON encoded array of data and then sent via the API as a request to trigger a Workflow.

Triggering abandoned basket emails allows you to:

• Re-engage customers
• Recover lost sales
• Increase revenue
• Send out automated promotions
• Promote your service (fast delivery, free returns etc.)

Shopping basket abandonment averages out at around 75% across all sectors and by using Automation it will help to re-engage a large part of your website traffic.

API

For more info on triggering Workflows using the API click here.