Campaign Reports

Campaign reports are available as soon as delivery starts and stats are updated automatically in near real-time.

1. Click "Campaigns" in the sidebar then click on the Campaign you'd like to review.
2. Key Campaign metrics are displayed on the first page, subsequent pages give more detail.
3. Key Campaign metrics are automatically updated every minute, in-depth analysis occurs periodically.

The Delivered, Opened and Clicked metrics are usually the best indicators of how well a Campaign has performed. Delivered shows how many emails were successfully delivered (indicating any deliverability issues), while Opened and Clicked indicate the level of User interaction with the email.

After sending a minimum of 6 Campaigns, average comparisons become available; measuring a variety of Campaign metrics against the average.

Campaign Reports provide you with a number of ways to check Users are receiving your emails, and identify issues for those who aren't:

1. Look at the "Metrics" panel on the "Overview" page.
2. The Delivered metric shows how many emails were successfully delivered. If this figure is low, it's worth checking the Processing metric; which shows the number of emails the application is still attempting to send.
3. The Hard and Soft Bounce indicate the number of messages that could not be delivered. Detail on each individual email that was rejected can be found by downloading the Hard or Soft Bounce reports.
4. Feedback Loop Complaints indicate how many Users are marking your email as Spam - these Users are automatically opted out of any future communications.
5. For greater detail, view the "Deliverability" page (use the link in the sidebar) to see a breakdown of the various types of bounces that have occurred:
   • View the "Hard Bounces - by Classification" and "Soft Bounces - by Classification" panels to see why your email isn't getting delivered
   • View the "Hard Bounces - by Domain" and "Soft Bounces - by Domain" panels to check if you are having issues sending to a particular domain (an ISP may block you for Spam reasons)
   • Download full reports using the "Download" link the top right of each panel.

In instances where an incorrect link has been placed in an Email Template and sent as a Campaign, its possible to change the link's destination using the Live Links Editor:

1. Looking at the report of the Campaign you'd like to amend, go to the "Tracking" page using the sidebar.
2. Within the Click Map panel, find the link you'd like to amend and hover over the total clicks figure.
3. At the bottom of the panel click the (   ) icon.
4. Edit the URL, then click "Save Changes" at bottom of the panel.
5. Users clicking the link will now be rerouted to the new destination.

Summary

Displays key metrics for the Campaign, compared against averages from Campaigns you have previously sent. Updates every minute.

Metrics

Displays all breakdown of available Campaign metrics. Use the links to the right of each metric to download detailed CSV reports, or download overall CSV and PDF report using "Download Report" link in top right of panel. Updates every minute.

Details

Displays settings and preferences that were used to send the Campaign. "Sender Health Checks" indicate if there are were issues with the sending domain or tracking domain and the time of delivery.

Recipients

Shows the Lists the Campaign was sent to and the number of Users selected from each List. "Active Users" refers to opted-in Users that are available for sending to.

Google webmail automatically downloads images for it's Users and serves them through a proxy server based in America. This produces unreliable results when detecting location and the email app or mobile device being used.

Activity Timeline

Displays activity in terms of Opens, Clicks and Opt-outs over 24 hours, 7 days or longer (adjust using "24 Hours" dropdown in top right of panel). Useful for identifying when activity is occurring.

Opens by Domain

See the breakdown of Opens by domain name. Useful for seeing which domains are most responsive to your email.

Clicks by Domain

See the breakdown of Clicks by domain name. Useful for seeing which domains are most responsive to your email.

Opt-out Categories

If an Opt-out form was attached to the Email Profile used to send the Campaign then reasons for Users opting-out will be displayed here. Useful for finding out why Users are unsubscribing.

Email Apps & Devices

Shows the breakdown of desktop vs. mobile in recorded email opens, as well as detail for individual email apps. Useful for email designers to understand which email apps are being used and to inform decisions in relation to testing and responsive email design.

Location

Details which countries email opens were recorded in, use the "Table View" dropdown in top right of panel to switch to a map view. Based on IP address geo-location.

Users Tagged

If you included links that tag Users in your Email Template they will be reported on here.

Links Clicked

Shows the total number of times each link in the email was clicked, ordered by the most popular. Use the link on the right of the table to download all Users who clicked the link.

Tracked Replies

If you have Tracked Replies set-up any replies to the Campaign will be displayed here. Click the User's email to view the message they replied with.

Activity Stream

See who is opening, clicking and opting-out of your Campaign in real-time. Use the "All" dropdown in top right of panel to filter the type of activity.

Social Share Tags

If you included any Social Share Tags in your Email Template, clicks on these links will be reported here. Note that this is reporting only on Users clicking the Social Share link, which does not necessarily mean they went on to share the email.

Social URL

For every Campaign there is a Social URL, which links to a social version of the email content (all personalisation removed). You can use this to share and promote the Campaign on social networks and other websites. When visits to the Social URL are recorded they are displayed in this panel.

Conversion Tracking

If Conversion Tracking is enabled for this Campaign, metrics associated with Conversion Tracking are displayed. Useful for calculating the ROI of the Campaign.

Click Map

A visual view of where Users are clicking in the email - useful for email designers to see where placing links and calls-to-actions work best. Download (   ) the metrics for each Link or if you have a URL in more than one place download all (   ) the matching links. Use the "Live Links Editor" to reroute links to different URLs after the Campaign has been sent - useful if there was a mistake in the Email Template. You can also change the Link's Description to display a more meaningful label.

Web Metrics

Details if Web Metrics (such as Google Analytics) were enabled for this Campaign and which settings were used.

Hard Bounces - by Classification

Shows the breakdown of Hard Bounces by type of bounce. This is useful for seeing why email is not getting delivered. For extra detail, download the CSV report using the "Download" link.

Hard Bounces - by Domain

Shows the breakdown of Hard Bounces by domain name. This is useful for seeing which domains are not receiving your email. If one particular ISP has a high number of hard bounces it could indicate they are blocking your email. For extra detail, download the CSV report using the "Download" link

Soft Bounces - by Classification

Shows the breakdown of Soft Bounces by type of bounce. This is useful for seeing why email is not getting delivered. For extra detail, download the CSV report using the "Download" link

Soft Bounces - by Domain

Shows the breakdown of Soft Bounces by domain name. This is useful for seeing which domains are not receiving your email. If one particular ISP has a high number of hard bounces it could indicate they are blocking your email. For extra detail, download the CSV report using the "Download" link

Cleansing - Domain Names

Details any Auto-cleansing the application has performed during this Campaign, listed by domain name. Tracking Domains to view more detail or download a CSV report. Useful for identifying which domains experienced the heaviest amounts of Auto-cleansing.

Cleansing - Mail Servers

Details any Auto-cleansing the application has performed during this Campaign, listed by mail server. Click server names to view more detail or download a CSV report. Useful for identifying the most popular mail servers that bounced email and resulted in Auto-cleansing.

Feedback Loop Complaints

Shows the number of Feedback Loop Complaints during the Campaign. Useful for seeing if Users on certain domains found your content to be inappropriate and marked it as Spam.