Discussion

8 powerful stats that prove the future of email marketing is bright

So we’ve been hearing a lot of talk about the ‘death’ of email marketing – and quite frankly – we’re getting a little tired of it.

Sure, email has been around longer than any other type of digital marketing, but that doesn’t mean that it’s had it’s day.

Quite the opposite in fact.

Because email has been in our lives since the 70’s, we’ve seen it grow. It’s quickly adapted to the advances in technology, and today is one of the most credible ways for brands to connect with their audience.

But then you know this already, otherwise you wouldn’t be marketing it to clients.

So we’ve created this blog post to make your job a little easier!

Next time you need to convince potential clients that email marketing is worth it, direct them to these 8 powerful stats…

1. 91% of consumers check their email on a daily basis

(Source: Exact Target)

How many times do you check your inbox? Even when you take work emails out of the equation, consumers check their email on a daily basis. This is great news for us email marketers because it means they aren’t getting tired of hearing from us!

2. 66% of online consumers have made a purchase as a result of an email

(Source: DMA)

This stat is better than the last! Not only are consumers checking their inbox daily, but they are actually making a purchase as a result of an email. This means that all of those email campaigns that you work so hard to create don’t go to waste!

3. 60% of marketers believe that email marketing produces positive ROI

(Source: Marketing Sherpa)

Let’s be honest, ROI is what makes the world go round. It’s the end goal and certainly something that will impress your clients the most. Not only do 60% of marketers believe email produces a positive ROI, but research shows that it has an ROI of 4,300%!

Are you struggling to see positive ROI? Check out 5 reasons why your email marketing strategy is failing.

4. Email is expected to grow by 6% over the next four years

(Source: Radicati Group)

Email marketing certainly isn’t slowing down anytime soon. According to this research, email will continue to grow, giving you more opportunities to attract more clients and create more campaigns.

5. 74% of adults prefer email over direct mail for commercial communications

(Source: Merkle)

We believe that people prefer to receive email ahead of direct mail messages because email is less intrusive – and it doesn’t take up any space. Once a person has read your email they can delete it with ease, where-as a leaflet has to be physically disposed of.

Email 1, direct mail 0.

6. Email is the most effective inbound marketing tactic

(Source: Gigaom)

According to a survey, email comes out on top as the most effective inbound marketing tactic! If you want to bring more traffic to your site, and turn them into customers, then email is the way to do that.

7. 92% of businesses use email to share information about their company

(Source: Contact)

Email marketing isn’t just used as a selling tool. It’s a great way to share interesting content with customers – and we believe that this kind of personalised communication will help build long lasting relationships with consumers.

8. 144 billion emails are sent each and every day

(Source: BrandSpeak)

Considering the world population is only 7 billion, i’d say this stat is an impressive one to end on! With so many emails sent daily, it’s clear that people see it as one of the best forms of communication. All you need to do next is to work out how to stand apart from the rest!

Related reading: What really makes emails stand out in recipients inboxes?

What do we think the future has in store?
As you can see, the future of email marketing is most definitely bright! Here at Instiller, we believe that your priority should be to ensure your emails are first and foremost, responsive. Next, we think that email design will become a lot less text based and more focused around beautiful images. Would you agree?

If you need a better email marketing solution then give us a call today.

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