Firstly, we want to say a big thank you to the entire Instiller community for choosing to use our email marketing service - you guys are a brilliant bunch of email marketers that help us to build a b...

Legend has it that car maker Henry Ford permitted his customers ‘any colour, so long as it’s black’. It might seem ludicrous to us now that customers would be presented with such a limited choic...

Your customers are always going to want to control their own marketing preferences, and rightly so! From a marketers point of view though, things can get complicated in relation to managing prefer...

Email delivery speed is not always the most important thing, but sometimes, it can be and for transactional email there's an expectation from the sender and the user that messages will arrive almo...

So we've been hearing a lot of talk about the 'death' of email marketing - and quite frankly - we're getting a little tired of it. Sure, email has been around longer than any other type of digital ...

Working in the email marketing domain, I know just how much effort goes in to crafting the perfect email. You've thought about your brand, attractive images, tempting offers and the right message to g...

So split testing has been around for a long-time and email marketers do use it but there's more than likely still a lot of people that think it's going to be too complicated, too time consuming or too...