When is the best time to send email campaigns?

Have you ever wondered when is the best time to send email campaigns? Well, if you have, you’re on the right track. It turns out that timing does matter. Getting it right can make your outreach wildly more successful. 

Consider this post a primer. We explore everything to do with email campaign timing, including the best and worst times of the day and week to hit the send button. So, without further ado, let’s explore this topic further.

The importance of knowing the best time to send marketing emails

Knowing the best times to send marketing emails is essential for obvious reasons. Getting the timing right makes it much more likely subscribers will open and read your emails. For instance, sending them a 2,500-word content-heavy article first thing in the morning when they are rushing to work probably isn’t the best policy, but giving it to them mid-afternoon might work. 

Getting timing right brings a host of benefits, including:-

  • Increasing engagement by targeting your audience when they have time to consider your content fully
  • Boosting open rates by sending emails at the most suitable times of day (not when people are rushing)
  • Elevating conversions by enabling more timely communication with customers and more time to consider your offer

When are the best days to send email campaigns?

According to figures from industry leaders, Tuesdays, Wednesdays, and Thursdays are the best days of the week to send email campaigns. Traditionally, marketers love these days because people tend to be in full swing and at their most productive (and likely to spend). 

What is the worst day to send emails?

The worst day of the week to send emails is Saturday, according to data. People enjoying the start of the weekend are least likely to check their inboxes (probably because they don’t want to see emails from their bosses!)

After Saturday, Sunday and Monday are the worst days of the week to send emails. Email checking on Sunday is low because it is the weekend, and many people have angst on Monday because of work, making consumption less likely. 

What is the best time of day to send emails?

Adobe reports that 10 am and 3 to 4 pm are the best times. The reasoning for this is pretty simple: 

  • The 10 am slot is popular because people are settling into work and checking their emails.
  • The 3 to 4 pm slot is popular because people are getting ready to go home and more likely to have spare time to check marketing messages.

When is the worst time to send email campaigns?

Finally, the worst time to send email campaigns tends to be around the busiest (and sleepiest) parts of the day. 9 am, 11 am to 1 pm, and 5 to 6 pm tend to be the worst. The middle of the night is also risky since users are less likely to open their emails immediately at these times. 

Instiller offers white-label email marketing solutions designed around the best timings for your brand and industry. We do the hard work, so you or your clients don’t have to. 

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