Michael LeBouef once said, 'A satisfied customer is the best business strategy of all.' - and it's very hard to disagree with his statement. High levels of customer satisfaction tend to correlate ...

Marketers have long sought to cash in on every celebration, from Valentine's Day to Halloween; and, as email marketers, we're no different. There's just something about holidays that puts people in th...

If you want to make your email marketing life so much easier you really need to start using autoresponders and triggered emails. These handy email marketing tricks can please your customers and enc...

Emails are officially middle-aged, and yet, they still have no problem competing with the new kids on the block. That's because, throughout the years, emails have been totally adaptable. Evolve or die...