Your customers are always going to want to control their own marketing preferences, and rightly so! From a marketers point of view though, things can get complicated in relation to managing prefer...

Automated emails are a great way to stand out in your customers' inboxes, after all, automated emails get 119% higher click rates than broadcast emails! But the trick to automated emails is knowing ho...

If you want to make your email marketing life so much easier you really need to start using autoresponders and triggered emails. These handy email marketing tricks can please your customers and enc...

Workflows make life easier for everyone. Email marketers get more time to focus on other tasks and better results from their campaigns; and customers receive more personalised, more timely emails. ...

Email marketing is the master of evolution. Where other 'out-dated' marketing methods get left behind, email changes, adjusts, and powers on through. Last year, email responsiveness was a really big d...

Nurture sequences, when used to their full potential, are great for increasing customer retention and also making life easier for email marketers. But it is very easy to make mistakes when creating n...

Automated email marketing is mega popular right now – and it's easy to see why. The statto's are saying that automated emails get 119% higher click rates than broadcast emails, and can lea...

Customers are constantly searching for more personalised experiences. Enter: Automated Emails. Email marketing automation, usually triggered by a customer's actions, are timely, relevant, and pe...

If you have potential leads "stuck" in your marketing funnel who aren't quite ready to commit to buying your product or service, but you don't have the time to reach out to each and everyone individua...