If you’re thinking about switching from your current email service provider (ESP), take a look at some of the most common reasons that we hear that are for and against making the move. Reasons...

Automated emails are a great way to stand out in your customers' inboxes, after all, automated emails get 119% higher click rates than broadcast emails! But the trick to automated emails is knowing ho...

Email marketing is the master of evolution. Where other 'out-dated' marketing methods get left behind, email changes, adjusts, and powers on through. Last year, email responsiveness was a really big d...

There's no doubt that responsive email design has changed the game when it comes to email marketing. In our latest infographic, we wanted to paint a picture of just how profound that change has been. ...

We all know that email is a fantastic marketing tool. But have you ever stopped to wonder what actually happens in that split second that you hit 'Send?' The whole process happens in the blink of ...

Emails are officially middle-aged, and yet, they still have no problem competing with the new kids on the block. That's because, throughout the years, emails have been totally adaptable. Evolve or die...

Emails are vulnerable to being hijacked, there's no way around it. However, what is avoidable, is sending hijacked emails to thousands of unknowing customers. When a brand is targeted by a phishing at...