Responsive email design is no longer optional!

November 18, 2014

These days, the world revolves around mobile. Our phones and tablets are never far from our fingertips, and we use them to perform an incredible number of functions.

As email marketers, responsive design has been a hot topic for a number of years as this inexorable growth has gathered steam. We’ve now reached the point where responsive email design, IS email design!

In our latest infographic, we’ve compiled a bunch of eye-catching statistics that underscore the importance of catering to mobile users with your email comms.

Check it out below, and feel free to embed and share on your own site!


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Key Stats

The total number of mobile devices is set to rise to 2.6 billion by 2016, from 1.9 billion in 2012.

The number of basic phones is predicted to fall by 17% with smartphones rising by 35.3% and tablets by 35.3%.

91% of consumers check their email at least once per day on smartphone – making it the most used functionality.

On average, we spend 119 mins on our mobile device each day – 9 minutes of which are spent on email.

48% of total email opens occurred on a mobile phone or tablet in Q2 2014.

Mobile email opens have grown by 180% in three years.

79% of people use their smartphone for reading email, a higher percentage than those who use it for making calls.

30% of consumers now read their email exclusively on mobile devices.

Stats say 47% of email is now opened on a mobile device.

36% of people check email, social media and texts before doing anything else after they wake up.

21% of people check their email before they eat breakfast.

54% of people read email on their smartphone just before they go to bed.

49% of people read email on their smartphone immediately when they wake up.

53% of people check their email several times each day.

29% of people continually check their email throughout the day.

66% of people check their email at least once per day.

78% of U.S. email users will also access their emails via mobile by 2017.

72% of enterprise email marketers say they are using Responsive design.

27% of enterprise email marketers say they ‘plan to’ or ‘would like to’ use Responsive design.

If an email does not display correctly, 71.2% of users will delete it immediately.

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Focusing on Front End Development and UI, Steve is continually improving our users experience of Instiller. Away from the screen he enjoys tinkering with old cars and playing the guitar.