It's absolutely brilliant that email marketing campaigns are so accessible these days and that it's relatively easy for anyone with the right tools to set campaigns up and produce great resu...

Have you got way too many email conversions and are your open and click rates way too high?  Of course they're not,  and the truth is we all want improved email campaign perf...

So split testing has been around for a long-time and email marketers do use it but there's more than likely still a lot of people that think it's going to be too complicated, too time consuming or too...