It's absolutely brilliant that email marketing campaigns are so accessible these days and that it's relatively easy for anyone with the right tools to set campaigns up and produce great resu...

Just in case you didn't already know, email marketing is a big player when it comes to ROI. One of the main reasons for this is the sheer enormity of emails. To put it in perspective, you would have t...

Maybe it's an unfair comparison to pitch basic personalisation against something that's more like coding but there is a point to be made. The big thing about using a template language is that it's ...

So the responsive email template design looks awesome and the lists you're going to use are in tip-top shape. All that's needed now before pressing send is to come up with a sharp subject line; and...