As with any other type of marketing campaign, with email marketing, you will have to define your goals to gauge the success of your campaigns and tweak them where necessary. Some of these goals you m...

Temptation is the secret of successful email marketing. If you want to increase your email engagement rates, you need to be as enticing as possible. Think of your email as a gift - the contents have ...

It's absolutely brilliant that email marketing campaigns are so accessible these days and that it's relatively easy for anyone with the right tools to set campaigns up and produce great resu...

So you've sent an amazing email out to your list: what next? In the majority of cases, your email will include a call-to-action and – while it might not feel like it – getting your users to cli...