Legend has it that car maker Henry Ford permitted his customers ‘any colour, so long as it’s black’. It might seem ludicrous to us now that customers would be presented with such a limited choic...

It's absolutely brilliant that email marketing campaigns are so accessible these days and that it's relatively easy for anyone with the right tools to set campaigns up and produce great resu...

Michael LeBouef once said, 'A satisfied customer is the best business strategy of all.' - and it's very hard to disagree with his statement. High levels of customer satisfaction tend to correlate ...

Workflows make life easier for everyone. Email marketers get more time to focus on other tasks and better results from their campaigns; and customers receive more personalised, more timely emails. ...

Maybe it's an unfair comparison to pitch basic personalisation against something that's more like coding but there is a point to be made. The big thing about using a template language is that it's ...