Before social media, before PPC, before content marketing – there was email. Email isn’t just any, old marketing tool, it’s the marketing tool. And it’s been that way for years!
The reason email marketing is so successful is because it is loved by marketers and consumers alike. And because of this, email marketing can boast an incredible ROI of 4,300%!
There are almost limitless use cases for email automation and in this eBook we’ll explain more about why you should use five of the most common examples including…
- Birthday emails
- Date based reminders & up-sell
- Booking confirmations
- Gathering customer feedback
- Welcome programmes
- Drip campaigns