Email Marketing Features

Version 4.5.4 updates

Version 4.5.4 will go online on Monday 3rd November. For this latest release we’ve added a new feature to help your clients manage how their email template appears under Gmail’s Promotion tab and also some improvements to the Email Designer.

Gmail Promotions tab

Earlier this year Gmail announced changes to their Inbox display, including the announcement of the Promotion tab. Gmail displays each email that gets picked up in Promotions tab with a large feature image, brand logo and feature text – with heavy emphasis on the visuals as opposed to a simple plain text subject line. The additional feature we’ve added to Instiller will make it easier to ensure your email displays correctly under Gmail’s Promotion Tab.

It’s worth noting that this Gmail feature is not yet enabled for all Gmail accounts and may change as they refine the new feature.

Adding a promotion

If you use Instiller’s Email Designer we’ve added some controls to easily add the required meta data for the promotion tab layout.

Instiller Google Promotions Tab

You can simply drag and drop your feature image in place (Google requires the feature image to be 580x400px in dimensions) and fill in the necessary fields. A further prerequisite is that the campaign is linked to the relevant brands Google+ profile page.

Additionally, you can add the Gmail meta data code to your own templates and upload as normal. Instiller will recognise the inclusion of this meta information and allow you to preview the promotional layout.

Details about the implementation of this can be found on the Google Developer blog

Template preview and feedback

If you choose either of the above methods to add Google Promotional data, you can preview the display in Instiller prior to sending.
Gmail promotion preview in Instiller
We’ve also added the preview rendering to Template Feedback so clients can feed back on this display at the same time as giving feedback on the email template itself.

Email Designer updates

We’re also releasing some new features, bug fixes and UI improvements to the Email Designer; including:

  • New option to hide a content block on mobile
  • Improvements to Outlook 2003/2007/2010 image quality when changing column distribution settings
  • Ability to drag images from desktop directly into the email template
  • The addition of Instagram and YouTube Social Follow icons
  • Additional Social Icon themes
  • Improved filtering for content blocks by type
  • Text line height defaults improved
What’s next?

For the next release we’ll be adding an additional feature to our Email Designer – allowing you to create email templates for your client with control over the content blocks they can edit and/or customise. This will give you complete control over the design of your templates, while allowing your client to edit and amend only the content you specify.

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