Email Marketing Features

Secure click tracking domains

Using your own domain for sending and tracking engagement are very important in terms of brand identity and sender reputation.

Instiller allows you to authenticate an unlimited number domains and now HTTPS is enabled as standard on all click tracking domains.

If you’re new to email marketing or you need a refresher on how open and click tracking operates, head over to this blog post first.

What HTTPS mean in simple terms

When you see a padlock icon to the left of the website address in your browser you can be confident that any information exchange between you and that web page is securely encrypted, making it far less likely that any hackers can get hold of personal details and other information.

https in the address bar

HTTPS on email links

Instiller replaces the actual links with coded tracking links and because of the way in which custom domains are authenticated for use within Instiller it means that an SSL certificate can be applied automatically.

The result of applying an SSL certificate to the click tracking domains is…

  • All tracked links use HTTPS
  • Forms hosted on any custom domain use HTTPS
  • View online and send to a friend pages use HTTPS
  • Domains with enforced HSTS policy are compatible with Instiller

That sounds easy!

It couldn’t be simpler and once your domain has been authenticated for use with Instiller there’s nothing else you need to do.

Are there other benefits?

Arguably, there may be a benefit in terms of less emails being filtered through content scanning because all links are using HTTPS – although we’ve not run any stats on this just yet.

Google has previously stated that it may start to identify, and possibly reject, emails that contain links which do not use HTTPS so it future-proofs against that if they take that route.

Overall though, secure links are ‘better’ than insecure links and if you are passing personally identifiable parameters on the URLs then HTTPS is a security must have.

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