Websites have no real control over what users do and as a result online abandonment figures for browsing, form completion and checkout can be as high as 70%.
When considering the growing number of lost opportunities and also taking into account reports suggesting that by 2016 analysts predict 23% of all UK purchases will be done over the Internet, re-engagement seems like the obvious solution to convert leads.
Forrester research reveals 90% of cart abandonment leads go cold within 1 hour, with the likelihood of sales conversion diminishing steadily as minutes pass.
Interestingly though, customers who abandon their basket then return to complete their purchase, spend on average 55% more than those who complete the purchase in one go.
Ecommerce Platform Integrations
Triggered Messaging provides an automated method for encouraging Internet users who abandon any process, to revisit websites using timely & personalised abandonment recovery emails that have the potential to turn cooling prospects back into sales.
Tracking the journeys of online users generates a source of data to help create highly personalised messaging within webpages, transactional email and email campaigns using real-time data.
For more information on the range of re-engagment and personalised marketing features within Triggered Messaging take a look at their website – http://triggeredmessaging.com
If you want to find out more about our white label email marketing software, request a free trial and explore the capabilities of Instiller!