Google Analytics
Automatic link tagging for Google Analytics allows you to track and monitor the success of Email Campaigns. It saves time by not having to code links manually and ensures all website traffic generated through Email Campaigns is recorded.
Features
- Automatically add Google Analytics tags to links in email
- Track goals and conversions originating from Email Campaigns
- Compare email performance against your other online channels
- Control which links are automatically tagged
Getting Started
The first thing you'll need is a free Google Analytics account so that your website(s) are able to track incoming traffic.
Once that's in place then it's simply a case of switching the feature on within an Email Profile and the rest happens automatically as emails are sent.