The first ideas for Instiller started a long time ago now…
In 2004 we (Adi Toal and Dave Holmes) made, at the time, the scary decision to ditch jobs as developers and setup in business to make a start on building our own email marketing solution.
Those days seem like such a long time ago now but even with an unpredictable mix of good and bad experiences thrown in along the way we’ve managed to stay on track and get pretty much where we originally aimed for.