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The people behind Instiller

We’re proud to be a small company that owns, develops and supports every part of Instiller and the freedom it gives us to provide our clients with a friendly, expert and reliable service.

Our story

The first ideas for Instiller started a long time ago now…

In 2004 we (Adi Toal and Dave Holmes) made, at the time, the scary decision to ditch jobs as developers and setup in business to make a start on building our own email marketing solution.

Those days seem like such a long time ago now but even with an unpredictable mix of good and bad experiences thrown in along the way we’ve managed to stay on track and get pretty much where we originally aimed for.

Organic growth in the business means we’ve probably gone at a much slower pace than others but by finding the right people to join our team we’ve done it all ourselves.

Our business is growing every day thanks to working with an amazing group of clients and we’re really proud to 100% own the solutions we’ve developed.

What’s important to us?

It sounds obvious but we think that software should not only look great but be easy to use. In the last 10 years we’ve learned people want features to do all sorts of things (sometimes crazy) but what they don’t want is to get a headache when trying to use them!

Our agile approach to development combined with uncomplicated pricing and super-fast support means the things we make are as useful, reliable and cost effective as we know they should be.

The talented Instiller team

We’ve always focused on working with really smart people that share our vision and are fully committed to helping clients get the most out of the solutions we provide.

Adrian Toal

Adrian Toal

Co-Founder & Managing Director

Once a developer, Adi co-founded Instiller with Dave and together they built the early versions of the solution. Now responsible for working with our agencies to keep them happy and to make sure Instiller does exactly what it says it can.

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Dave Holmes

Dave Holmes

Co-Founder & Technical Director

Dave masterminds the technical side of Instiller using all of his years of knowledge and experience in managing data centres and software development projects. Dave’s idea of relaxing is a spot of downhill mountain biking in the Welsh valleys.

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Fran Toal

Fran Toal

Sales Director

As well as being a complete fitness freak and a very busy Mum, Fran puts her 15 years of business development experience into making sure that Instiller continues to impress as we win business and welcome new agencies on board.

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Ryan Doherty

Ryan Doherty

Web Developer

Web development and technology is what gets Ryan going. When he’s not coding you’ll more than likely find him in front of a 50″ screen honing his Call of Duty skills or in the Alps skidding down a snow covered slope on a board.

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Jake Paine

Jake Paine

Web Developer

Being based in Back End Development, Jake works on the ‘logic’ of Instiller. Away from the screen he can be found playing in his band, supporting Coventry Blaze at their home games and casually following the NHL.

Steve Painter

Steve Painter

Front End Developer

Focusing on Front End Development and UI, Steve is continually improving our users experience of Instiller. Away from the screen he enjoys tinkering with old cars and playing the guitar.

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Jerome Douglas

Jerome Douglas

Front End Developer

With a passion for Front End Development, Jerome works to improve our users experience of Instiller. When not in front of a screen he can be found in the garden or in front of the TV watching sports.

Want to join our team?

The Instiller team are a brilliant bunch of hard-working and talented people who are passionate about crafting elegantly efficient solutions to solve real world problems.

Join our team