Landing Pages
A landing page is a standalone web page, designed as a focused destination for marketing and advertising campaigns.
The page is where the person engaging "lands" after they click on a link in an email, a Google ad, Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, landing pages are designed with a single focus or goal in mind, also known as a call to action (CTA, for short) e.g. event registration.
It's this focus that makes landing pages the best option for increasing conversion rates and lowering the cost of acquiring leads.
Here's a basic example of a focused landing page.
Landing pages provide an easy to use and efficient method for capturing data without the need for any coding.
When people complete the form and hit submit their details will automatically be saved and you decide how each piece of information is stored on the User record.
Creating Landing Pages
- Click on "Forms" in the sidebar then click the "New Form" button in top right.
- Select "Landing Page".
- Choose a layout or start with a blank canvas.
- Click "Start Editing".
The editor will launch and you will then be able to use the drag & drop editor to complete the design of the landing page.
Email Linking
To find out how to assign Landing Pages to clicks on email links, click here.
Landing Pages can also be linked to external sources using the permalink that is displayed on the Publishing page.
Common Questions
What happens when people submit the form?
By default, the email address will be used to either create or update a record. On-submit processing can be extended further by setting a Workflow to be triggered and the data can also be sent to Zapier. For more info relating to on-submit processing, click here.
Do landing pages use Cookies?
The Forms feature set utilises Cookies in order to track and record visitor behaviour. Details of how Cookies are used can be found here.
Where do I set the privacy notice?
The related website requires a privacy notice by law so it is advisable to update the scope of that to include any Forms created using this feature and then link to that notice from within the content, where applicable.
Click here to find out more about privacy notices.
Do I need to use double opt-in?
Double opt-in is not required by law but it is a very good method for ensuring email addresses are accurate meaning it comes down to your own preference.