Google Image Proxy
In 2013, Google introduced image caching for anyone that uses the Gmail webpage or the Gmail app on mobile.
The effect of Google image caching will limit the ability to accurately determine:
- The location of the recipient
- The app or type of device used to open the email
This change may affect how you measure the success of your email campaigns and also how you engage with your subscribers.
Even taking into account Google image caching:
- Emails will still be successfully delivered to anyone that uses Gmail
- Clicks will still be reported for anyone who use Gmail
- When a genuine click is recorded we detect the location and app / device
Does this affect all Gmail users?
No, image caching only applies to people who use the Gmail webpage or the Gmail app on mobile.
How will this impact on your marketing activity planning?
In terms of the Campaign report itself, you may see:
- Inaccurate location reporting
- Inaccurate app / device reporting