Instiller Logo Email Marketing Glossary - Instiller

With so many email marketing key trends it can be almost impossible to stay up to date with what each one means. Here's our glossary of the most important email marketing terms along with a short definition for each one.

Email Whitelist

Also known as: Allowlist

A whitelist of IP addresses and / or email addresses that a mail service has set to always accept mail from. Being on a whitelist means emails will allows reach the inbox and will never be rejected, filtered into the junk folder or blacklisted.