Instiller Logo Email Marketing Glossary - Instiller

With so many email marketing key trends it can be almost impossible to stay up to date with what each one means. Here's our glossary of the most important email marketing terms along with a short definition for each one.

Email Segmentation

Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria. Email segments divide audiences into groups depending based on data such age, location etc. Segmenting marketing lists enables the sending of targeting and relevant content to your subscribers.