Reengagement Campaign
Also known as: Win Back
A campaign specifically sent to reactivate inactive subscribers, typically after long periods of disinterest or no email messages going out. Important for helping to keep your lists clean.
Email Marketing Glossary - Instiller
With so many email marketing key trends it can be almost impossible to stay up to date with what each one means. Here's our glossary of the most important email marketing terms along with a short definition for each one.