Instiller Logo Email Marketing Glossary - Instiller

With so many email marketing key trends it can be almost impossible to stay up to date with what each one means. Here's our glossary of the most important email marketing terms along with a short definition for each one.

Email Quality Assurance

Also known as: QA, Testing, Approvals

Acronym for Quality Assurance. The process by which emails are tested and deemed ready to send to subscribers. Typical checks include copy, links, accessibility, rendering, audience segmentation, and timing of email sends.

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