Instiller Logo Email Marketing Glossary - Instiller

With so many email marketing key trends it can be almost impossible to stay up to date with what each one means. Here's our glossary of the most important email marketing terms along with a short definition for each one.

Marketing Automation

Also known as: Email Marketing Automation

Email marketing automation is sending relevant emails to subscribers based on events and triggers. This strategy allows marketers to send personalised messages to prospects and customers on a schedule or when specific conditions are met.