Instiller Logo Email Marketing Glossary - Instiller

With so many email marketing key trends it can be almost impossible to stay up to date with what each one means. Here's our glossary of the most important email marketing terms along with a short definition for each one.

Email Campaign

Also known as: Email Campaign, Email Blast

An email campaign is one email, or a series of email over a period of time, which a marketer sends out to a list of contacts. Email campaigns are designed to achieve a specific goal for a brand or business. The goal could be to generate sales, drive conversions, inform audiences about a new product or service or simply reach out to individual customers.