What happens when you hit ‘Send’?

We all know that email is a fantastic marketing tool. But have you ever stopped to wonder what actually happens in that split second that you hit ‘Send?’

The whole process happens in the blink of an eye – but it involves a huge number of sophisticated systems. And understanding what really happens can make or break the success of your email campaigns!

Check out our handy, snakes-and-ladders-style infographic which shows you exactly why email deliverability isn’t just a game of chance!


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