The numbers behind email automation

Email marketing is the master of evolution. Where other ‘out-dated’ marketing methods get left behind, email changes, adjusts, and powers on through. Last year, email responsiveness was a really big deal. Users were accessing the internet remotely, and to remain relevant email marketing had to become responsive across any and all devices.

However, now that responsiveness has been tackled, a new challenge lies ahead: Automation. Emails should now not only be responsive, they should be targeted, timely, and personalised.

In this infographic, we take a look at the numbers behind email automation…


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