Emails bounce for many different reasons and there are two high level classifications to describe each one. There are hard bounced emails for permanent failures (you can read about those in this blog...

Email marketing campaigns rely on emails getting through to their intended recipients. When they don’t, it’s a big problem for the performance of your campaign. Plus, there’s a risk that that i...

Most business make good use of email marketing but it may surprise you to learn that as much as one in five emails sent might never reach your customer's inbox. Growing your email list ta...

Whether email marketing is a brand new thing or you're a seasoned veteran, you'll most likely have come across the idea of "warming" IP addresses. Questions about warming IP addresses come up a lot...

Email delivery speed is not always the most important thing, but sometimes, it can be and for transactional email there's an expectation from the sender and the user that messages will arrive almo...

The reputation of the IP address your marketing emails are sent from has a major impact in terms of deliverability. If your IP address has a poor reputation, your emails are at greater risk of being f...