Email marketing campaigns rely on emails getting through to their intended recipients. When they don’t, it’s a big problem for the performance of your campaign. Plus, there’s a risk that that i...
Read moreInvestigating bounced emails
I'm not saying you should ever target, or be happy with, only delivering to some of the people you send an email campaign to but a delivery rate of 100% will rarely (never) be achieved. Bad email a...
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