Do you like to open emails on your mobile device?
If so, you’re not alone. Around 50% of all emails are now being opened on mobile devices, and that number is increasing year on year.
It’s great that we can now read our emails on the go. However, what’s not so great is the fact that not all emails are responsive.
Creating responsive emails is easier said than done — after all, we’re not all coding geniuses!
But, guess what?
You don’t have to be a coding genius! In this article, we are going to tell you exactly how you can easily create responsive emails — without a single line of code!
So, what exactly is responsive email design?
Responsive email design basically refers to emails that deliver the same viewing experience regardless of the device they are displayed on. This way, the user experience remains the same across all devices, whether the email is opened on a smartphone, desktop computer, tablet, or any other device.
It sounds simple enough, but you cannot simply scale your email down for each device, as the text may shrink and become hard to read. Different devices have different requirements, such as varying screen sizes, and this is where it starts to get difficult. There are various coding requirements for different devices and platforms — but, as we promised, you won’t need to learn how to code to create responsive email designs with Instiller!
Why is it so important?
It’s so important to create responsive emails because it’s no longer optional to have your emails showing up on mobile devices — it’s essential!
A huge 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality — more so than call making. If your emails aren’t responsive, then that’s a large chunk of people that aren’t getting your emails, which could have a detrimental effect on your business. And, the number of mobile devices is only set to rise, with estimations stating that there will be 2.6 billion mobile devices in the world by next year.
For most people, leaving the house without your phone is like leaving without your keys. Having access to a smartphone at all times means that you’re more likely to use this to check your emails than a desktop computer or laptop. This is why 30% of consumers now read their emails exclusively on mobile devices. And, that is exactly why responsive design is so crucially important.
How do you do it?
Okay, now down to the important stuff.
Coding isn’t fun, quick, or easy. But, here at Instiller, we wanted to create an email tool that was. We wanted to create something that would help people create responsive email designs without the hassle of code.
Drag & drop email design
We’ve made our drag & drop responsive email designer feature available publicly for people the register with and then use for free!
Take a look at aqueous.io to find out how easy it is to create amazing emails that look great on any device and without ever having to see a line of code!.
Aqueous follows a simple three step process:
1. Design and build
We have a variety of sample templates that users can take advantage of to help them get started with their email marketing campaign. Alternatively, you can just as easily design your own email template from scratch — making it as personalised as possible.
2. Send Litmus tests
We offer integration with Litmus, so that you can test your emails before sending them. This step is vital because it allows you to see exactly what your emails will look like on all possible devices before sending them out. So, you can ensure that your emails are completely responsive!
3. Export template
The final step is to export your responsive template. All templates designed within Aqueous are compatible with almost any other email marketing solution including: MailChimp, Pure360, and of course, Instiller!
So, there you have it! You CAN create responsive emails without using one line of code!
Here at Instiller, we are dedicated to delivering a complete email marketing service to our clients, and that means providing tools that make everything as simple as possible, as well as ensuring our clients’ emails look amazing.
To find out more about Instiller, click here.
If Aqueous peaked your interest, click here.
We look forward to hearing from you! 🙂