Firstly, we want to say a big thank you to the entire Instiller community for choosing to use our email marketing service - you guys are a brilliant bunch of email marketers that help us to build a b...

When you have an online business selling products and services, your shopping cart facility is the lifeblood of your company, and you need to treat it as such. There are many reasons why people a...

As with any other type of marketing campaign, with email marketing, you will have to define your goals to gauge the success of your campaigns and tweak them where necessary. Some of these goals you m...

If your business is looking to increase sales and brand awareness, and you are not currently running an email marketing campaign, it is something that you need to research. 2020 saw over 4 billion act...

When it comes to choosing the different marketing techniques for your business, one of the most popular and most effective is email marketing. There are many ways that you can market your business...

Everyone loves a countdown! Once we put a time limit on something, we increase the excitement. A ticking clock means there’s going to be a scramble, and some one could miss out: in one word, drama. ...

Legend has it that car maker Henry Ford permitted his customers ‘any colour, so long as it’s black’. It might seem ludicrous to us now that customers would be presented with such a limited choic...

Temptation is the secret of successful email marketing. If you want to increase your email engagement rates, you need to be as enticing as possible. Think of your email as a gift - the contents have ...

Stuck in a rut with your email marketing campaigns? Time and tide wait for no man (or woman, or marketer) so hitting on a successful formula is not enough. You need to carry out regular reviews of you...